[registrars] FW: [gnso-dnt-com]

["Adrian Kinderis" <adrian@xxxxxxxxxxxxxxxxxx>]

Article - FYI.

 

Adrian Kinderis
Managing Director

AusRegistry Group Pty Ltd
Level 8, 10 Queens Road
Melbourne. Victoria Australia. 3004
Ph: +61 3 9866 3710
Fax: +61 3 9866 1970
Email: adrian@xxxxxxxxxxxxxxx <mailto:adrian@xxxxxxxxxxxxxxx> 
Web: www.ausregistrygroup.com <http://www.ausregistryinternational.com/>


 

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From: owner-gnso-dnt-com@xxxxxxxxx [mailto:owner-gnso-dnt-com@xxxxxxxxx]
On Behalf Of Robin Gross
Sent: Sunday, 27 January 2008 4:27 AM
To: gnso-dnt-com@xxxxxxxxx
Subject: [gnso-dnt-com] 

 

Below is an interesting story on how Google will no longer allow
advertising revenue from domain name tasting in its AdSense program.
I'm curious to see how that will effect the practice.

 

 Robin

 

------------------------

 

Google combats domain name loophole

By ANICK JESDANUN, AP Internet Writer

Fri Jan 25, 5:24 PM ET

http://news.yahoo.com/s/ap/20080125/ap_on_hi_te/web_address_sampling&pri
nter=1;_ylt=AoPeJEV3YP._rzmmcB3VYXFk24cA

 

 

The online advertising leader Google Inc. said Friday it would help make
it less lucrative to tie up millions of Internet addresses using a
loophole and keep those domain names from legitimate individuals and
businesses.

Over the next few weeks, Google will start looking for names that are
repeatedly registered and dropped within a five-day grace period for
full refunds.

Google's AdSense program would exclude those names so no one can
generate advertising revenue from claiming them temporarily, a practice
known as domain name tasting - the online equivalent of buying expensive
clothes on a charge card only to return them for a full refund after
wearing them to a party.

"We believe that this policy will have a positive impact for users and
domain purchasers across the Web," Google spokesman Brandon McCormick
said.

The company said it notified participants via e-mail Thursday.

Name tasting exploits a grace period originally designed to rectify
legitimate mistakes, such as registrants mistyping the domain name they
are about to buy. But with automation and a burgeoning online
advertising market, entrepreneurs have generated big bucks exploiting
the policy to test hoards of names, keeping just the ones that turn out
to generate the most revenue.

The practice ties up millions of domain names at any given time, making
it more difficult for legitimate individuals and businesses to get a
desirable name.

Jay Westerdal, who earlier wrote about Google's change on his
DomainTools blog, said in an interview that the ban should make domain
name tasting far less lucrative. He noted that Google's chief rival,
Yahoo Inc., already tries to ban tasted addresses that infringe on
trademarks and account for much of the problem.

"If Google and Yahoo are not monetizing these types of sites, I think
domain tasting as we know it will come to a screeching halt," Westerdal
said. "The alternative advertising is just not as effective."

In October, Yahoo sued several domain name registration companies over
tasting, accusing them of targeting trademarks owned by Yahoo and other
leading brands. The lawsuit is pending in U.S. District Court in Fort
Lauderdale, Fla. Dell Inc. and BMW have filed similar federal lawsuits
in Florida.

The Internet's key oversight agency, the Internet Corporation for
Assigned Names and Numbers, already is looking into name tasting and
will soon ask a committee to review the issue and craft recommendations.
A public comment period on draft procedures closes Monday.

The operators of the ".org" suffix already won approval to charge
companies that make too many returns. The number of deletions dropped to
152,700 in June, compared with 2.4 million in May, after the new fee
took effect.