[council] Audiocast follow-up

[Marika Konings <marika.konings@xxxxxxxxx>]

Dear All,

In follow up to the discussion on the audiocast, please find below the scrubbed 
data on the number of times recent Council meeting recordings have been 
accessed. Please note that some of the numbers may have increased if the clips 
were accessed in the intervening time (underneath you will find the original 
email with the ‘unscrubbed’ data).

In relation to the question of costs, we estimate that the cost of the current 
solution (automated audiocast stream via web-site) is $0,50 per minute which 
covers the expenses for the phone line, server and bandwidth. This would mean a 
cost of $60 for a Council meeting of 2 hours. For the record, during the last 
meeting the maximum number of participants at the same time in the audiocast 
was 5, which included a number of staff members who confirmed that the system 
worked as intended and the audio quality was good. In addition, several other 
members in the community provided similar comments. The audiocast information 
for the next meeting has already been included in the agenda details, which is 
expected to result in an increase in the number of participants. Our intention 
is to keep a record of the number of individuals that access the audiocast so 
that the Council can evaluate those data going forward.

Please let me know if you have any further questions.

Marika

Scrubbed data:

http://audio.icann.org/gnso/gnso-council-20100107.mp3 [339]
http://audio.icann.org/gnso/gnso-council-20100128.mp3 [309]
http://audio.icann.org/gnso/gnso-council-20100218.mp3 [251]
http://audio.icann.org/gnso/gnso-council-20100401.mp3 [310]
http://audio.icann.org/gnso/gnso-council-20100421.mp3 [310]
http://audio.icann.org/gnso/gnso-council-20100520.mp3 [220]
http://audio.icann.org/gnso/gnso-council-20100610.mp3 [145]

Nairobi Open Council:
http://audio.icann.org/meetings/nairobi2010/gnso-open-council-1-10mar10-en.mp3 
[260]
http://audio.icann.org/meetings/nairobi2010/gnso-open-council-2-10mar10-en.mp3 
[257]
http://audio.icann.org/meetings/nairobi2010/gnso-open-council-3-10mar10-en.mp3 
[252]

Brussels Open Council:
http://audio.icann.org/meetings/brussels2010/gnso-council-open-23jun10-en.mp3 
[101]


On 15/07/10 08:44, "Marika.Konings" <marika.konings@xxxxxxxxx> wrote:

Dear Adrian,

Apologies, but as the information in relation to mp3 recordings has to come 
from MDR, there is some delay in our response. Below you will find the rough 
statistics for recent calls. These are rough as they have not yet been fully 
scrubbed to eliminate crawlers like Yahoo, Google etc. -- which are not genuine 
users accessing the recordings. Please let us know if you have further 
questions or would like to receive further details.

With best regards,

Marika

Recurring monthly calls:
http://audio.icann.org/gnso/gnso-council-20100107.mp3 [341]
http://audio.icann.org/gnso/gnso-council-20100128.mp3 [311]
http://audio.icann.org/gnso/gnso-council-20100218.mp3 [237]
http://audio.icann.org/gnso/gnso-council-20100401.mp3 [296]
http://audio.icann.org/gnso/gnso-council-20100421.mp3 [296]
http://audio.icann.org/gnso/gnso-council-20100520.mp3 [207]
http://audio.icann.org/gnso/gnso-council-20100610.mp3 [133]

Nairobi Open Council:
http://audio.icann.org/meetings/nairobi2010/gnso-open-council-1-10mar10-en.mp3 
[77]
http://audio.icann.org/meetings/nairobi2010/gnso-open-council-2-10mar10-en.mp3 
[243]
http://audio.icann.org/meetings/nairobi2010/gnso-open-council-3-10mar10-en.mp3 
[238]

Brussels Open Council:
http://audio.icann.org/meetings/brussels2010/gnso-council-open-23jun10-en.mp3 
[101]


On 15/07/10 01:44, "Adrian Kinderis" <adrian@xxxxxxxxxxxxxxxxxx> wrote:

I’ll ask my question a different way;

Chuck, can you please ask staff to find out how many times the mp3 recording 
has been downloaded previously (month to month)?

Also, has anyone done a study of success for the implementation of the 
audiocast to determine its ROI? Will it be seen as “valuable” if 50 people 
listen in? 25? 5? 1? At what point do we consider the cost and effort outweighs 
the perceived value?

In my business, I try to only implement initiatives after determining demand 
and setting success criteria.

So a good start may be;

-         Why are we performing this initiative?

-         What are hoping to achieve?

-         How much will it cost?

-         How will we define success?

-         How will we measure success?


It is never too late to apply these type of questions....


Adrian Kinderis




From: owner-council@xxxxxxxxxxxxxx [mailto:owner-council@xxxxxxxxxxxxxx] On 
Behalf Of Marika Konings
Sent: Thursday, 15 July 2010 5:37 AM
To: Council GNSO
Subject: [council] Audiocast details

Dear All,

The audiocast for tomorrow’s GNSO Council meeting will be available from 
http://stream.icann.org/gnso/. Please do note that this is a trial so it might 
not be perfect (yet). We would, however, appreciate any feedback you, members 
of your stakeholder groups / constituencies or others participating have on the 
audiocast so we can take it into account going forward.

With best regards,

Marika