RE: [council] A thought on the potential of a "seal program" for non-binding best practices

[Adrian Kinderis <adrian@xxxxxxxxxxxxxxxxxx>]

Can we add this to the agenda in Dakar please?

The Registrars will have lots to say here ☺

I appreciate the perspective and applaud JB for his approach.

Adrian Kinderis


From: owner-council@xxxxxxxxxxxxxx [mailto:owner-council@xxxxxxxxxxxxxx] On 
Behalf Of john@xxxxxxxxxxxxxxxxxxx
Sent: Thursday, 29 September 2011 1:18 AM
To: Marika Konings
Cc: council@xxxxxxxxxxxxxx
Subject: [council] A thought on the potential of a "seal program" for 
non-binding best practices

Marika & fellow Coucillors:

While I am totally supportive of working to reach agreement on a shared 
definition of "best practices" -- their identification, implementation and 
measurement -- there is something in the notion of a "seal of approval" that 
most piques my interest.

As a founding member of the Board of TRUSTe 
(www.truste.com<http://www.truste.com>), the online privacy rights organization 
that manages a seal program for data collection and use, I am familiar with the 
consumer value of such industry self-regulatory programs can deliver.

In the case of non-binding policies it may be that such an approach -- a seal 
granted and monitored by ICANN or a third-party -- can make the implementation 
of these policies a matter of competitive advantage for registrars and 
registries.

As the non-binding best practices are identified, they can be used as a way to 
review business practices and earn (or not) a seal of approval for the applying 
party.  The seal can them become a part of that company's competitive 
marketing.  Consumers can then choose to work with a company based on their 
commitment to those policies, knowing that a third-party is monitoring 
performance.

This could be a way to supplement the consensus policy process, using market 
forces help lead to consumer advantage.

Cheers,

Berard
-------- Original Message --------
Subject: [council] Discussion Paper on the Creation of Best Practices
to Address the Abusive Registrations of Domain Names
From: Marika Konings <marika.konings@xxxxxxxxx<mailto:marika.konings@xxxxxxxxx>>
Date: Wed, September 28, 2011 3:20 am
To: "council@xxxxxxxxxxxxxx<mailto:council@xxxxxxxxxxxxxx>" 
<council@xxxxxxxxxxxxxx<mailto:council@xxxxxxxxxxxxxx>>
Dear All,

As requested by the GNSO Council, please find attached the discussion paper on 
'the creation of non-binding best practices to help registrars andregistries 
address the abusive registrations of domain names' prepared by ICANN Staff. We 
would like to suggest that the GNSO Council consider opening a public comment 
forum on this document to allow for community input on the issues outlined in 
the paper as well as the proposed next steps. Should the Council agree with 
this suggestion, a time has been tentatively reserved at the ICANN meeting in 
Senegal to organize a workshop on the paper and solicit community input 
(scheduled for Wednesday 26 October from 9.00 – 10.30 local time). We look 
forward to receiving your feedback.

With best regards,

Marika