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[council] A thought on the potential of a "seal program" for non-binding best practices

  • To: "Marika Konings" <marika.konings@xxxxxxxxx>
  • Subject: [council] A thought on the potential of a "seal program" for non-binding best practices
  • From: <john@xxxxxxxxxxxxxxxxxxx>
  • Date: Wed, 28 Sep 2011 08:18:11 -0700
  • Cc: "council@xxxxxxxxxxxxxx" <council@xxxxxxxxxxxxxx>
  • List-id: council@xxxxxxxxxxxxxx
  • Sender: owner-council@xxxxxxxxxxxxxx
  • User-agent: Web-Based Email 5.6.02

<html><body><span style="font-family:Verdana; color:#000000; 
font-size:10pt;"><div>Marika &amp; fellow 
Coucillors:</div><div><br></div><div>While I am totally supportive of working 
to reach agreement on a shared definition of "best practices" -- their 
identification, implementation and measurement -- there is something in the 
notion of a "seal of approval" that most piques my 
interest.</div><div><br></div><div>As a founding member of the Board of TRUSTe 
(<a href="http://www.truste.com";>www.truste.com</a>), the online privacy rights 
organization that manages a seal program for data collection and use, I am 
familiar with the consumer value of such industry self-regulatory programs can 
deliver.<br></div><div><br></div><div>In the case of non-binding policies it 
may be that such an approach -- a seal granted and monitored by ICANN or a 
third-party -- can make the implementation of these policies a matter of 
competitive advantage for registrars and 
registries.</div><div><br></div><div>As the non-binding best practices are 
identified, they can be used as a way to review business practices and earn (or 
not) a seal of approval for the applying party.&nbsp; The seal can them become 
a part of that company's competitive marketing.&nbsp; Consumers can then choose 
to work with a company based on their commitment to those policies, knowing 
that a third-party is monitoring performance.</div><div><br></div><div>This 
could be a way to supplement the consensus policy process, using market forces 
help lead to consumer 
advantage.</div><div><br></div><div>Cheers,</div><div><br></div><div>Berard<br></div>
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-------- Original Message --------<br>
Subject: [council] Discussion Paper on the Creation of Best Practices<br>
to Address the Abusive Registrations of Domain Names<br>
From: Marika Konings &lt;<a 
href="mailto:marika.konings@xxxxxxxxx";>marika.konings@xxxxxxxxx</a>&gt;<br>
Date: Wed, September 28, 2011 3:20 am<br>
To: "<a href="mailto:council@xxxxxxxxxxxxxx";>council@xxxxxxxxxxxxxx</a>" &lt;<a 
href="mailto:council@xxxxxxxxxxxxxx";>council@xxxxxxxxxxxxxx</a>&gt;<br>
<br>
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</style> <![endif]--> <div>Dear All,</div><div><br></div><div>As requested by 
the GNSO Council, please find attached the&nbsp;<span class="Apple-style-span" 
style="line-height: 22px; font-family: Calibri; ">discussion paper on 'the 
creation of non-binding best practices to help registrars andregistries address 
the abusive registrations of domain names' prepared by ICANN Staff. We would 
like to suggest that the GNSO Council consider opening a public comment forum 
on this document to allow for community input on the issues outlined in the 
paper as well as the proposed next steps. Should the Council agree with this 
suggestion, a time has been tentatively reserved at the ICANN meeting in 
Senegal to organize a workshop on the paper and solicit community input 
(scheduled for Wednesday 26 October from 9.00 – 10.30 local time). We look 
forward to receiving your feedback.</span></div><div><span 
class="Apple-style-span" style="line-height: 22px; font-family: Calibri; 
"><br></span></div><div><span class="Apple-style-span" style="line-height: 
22px; font-family: Calibri; ">With best regards,</span></div><div><span 
class="Apple-style-span" style="line-height: 22px; font-family: Calibri; 
"><br></span></div><div><span class="Apple-style-span" style="line-height: 
22px; font-family: Calibri; ">Marika</span></div>   <!--[if gte mso 10]> <style>
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