[council] RE: Audiocast details

[Adrian Kinderis <adrian@xxxxxxxxxxxxxxxxxx>]

I'll ask my question a different way;

Chuck, can you please ask staff to find out how many times the mp3 recording 
has been downloaded previously (month to month)?

Also, has anyone done a study of success for the implementation of the 
audiocast to determine its ROI? Will it be seen as "valuable" if 50 people 
listen in? 25? 5? 1? At what point do we consider the cost and effort outweighs 
the perceived value?

In my business, I try to only implement initiatives after determining demand 
and setting success criteria.

So a good start may be;


-          Why are we performing this initiative?

-          What are hoping to achieve?

-          How much will it cost?

-          How will we define success?

-          How will we measure success?

It is never too late to apply these type of questions....

Adrian Kinderis


From: owner-council@xxxxxxxxxxxxxx [mailto:owner-council@xxxxxxxxxxxxxx] On 
Behalf Of Marika Konings
Sent: Thursday, 15 July 2010 5:37 AM
To: Council GNSO
Subject: [council] Audiocast details

Dear All,

The audiocast for tomorrow's GNSO Council meeting will be available from 
http://stream.icann.org/gnso/. Please do note that this is a trial so it might 
not be perfect (yet). We would, however, appreciate any feedback you, members 
of your stakeholder groups / constituencies or others participating have on the 
audiocast so we can take it into account going forward.

With best regards,

Marika