[council] REMINDER: New gTLD Global Awareness Campaign - Request for Proposals

[Glen de Saint Géry <Glen@xxxxxxxxx>]

http://www.icann.org/en/announcements/announcement-05jul11-en.htm

New gTLD Global Awareness Campaign - Request for Proposals

5 July 2011

On 20 June 2011, ICANN's Board approved a program that will add to familiar 
top-level domains such as .com, .org, and .net, the possibility of having 
almost any word in any language as a top-level domain. This massive expansion 
of the number of possible domain names calls for an equally significant 
communications campaign to raise global awareness about the program. The rest 
of 2011 is a communications period dedicated to raising awareness around the 
world about the opportunity and risks associated with applying for a new gTLD. 
The Application period opens 12 January 2012 and will run for 90 days.

To help us achieve our goal of educating the world about this program we have 
issued a request for proposals (RFP). The objective of the RFP is to retain an 
advertising agency to help us develop, implement and measure the success of a 
global advertising and awareness campaign for new generic top-level domains 
(new gTLDs).

Please review the attached RFP for an overview of the program, our vision and 
proposal requirements. Send any questions about the RFP to 
michele.jourdan@xxxxxxxxx<mailto:michele.jourdan@xxxxxxxxx> by 11 July 2011. 
Responses to inquiries will be posted to a community wiki by 13 July 2011. All 
responses are due by 8:00a Pacific time, Monday, 18 July.

RFP - New gTLD Global Awareness Campaign
http://www.icann.org/en/topics/new-gtlds/rfp-new-gtld-global-awareness-campaign-05jul11-en.pdf
 [PDF, 633 KB]

Ad and PR Industry wiki
https://community.icann.org/display/newgtladvertising/Home

Additional informational material

 *   Get Ready for the Next Big .Thing: An Overview of New 
gTLDs<http://www.youtube.com/watch?v=AybZsS3NmFo>
 *   Frequently Asked 
Questions<http://www.icann.org/en/topics/new-gtlds/factsheet-new-gtld-program-14apr11-en.pdf>
 [PDF, 634 KB]
 *   Applicant 
Guidebook<http://www.icann.org/en/topics/new-gtlds/rfp-clean-30may11-en.pdf> 
[PDF, 4.81 MB]

We look forward to receiving and reviewing your proposals.







Glen de Saint Géry

GNSO Secretariat

gnso.secretariat@xxxxxxxxxxxxxx

http://gnso.icann.org