[council] .CANON

["Andrei Kolesnikov" <andrei@xxxxxxxx>]

First corporate guys. series of applications expected? 

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Canon to begin acquisition of the ".canon" Top-Level Domain name

 <http://www.canon.com/news/2010/images/dot_canon.gif>
http://www.canon.com/news/2010/images/p2010mar16a.gif

TOKYO, March 16, 2010-Canon Inc. announced today that it will begin the
acquisition process for the top-level domain name ".canon," based on the new
generic Top Level Domain (gTLD) registration system. 

The non-profit organization ICANN (Internet Corporation for Assigned Names
and Numbers), which maintains and regulates the Internet's addressing
system, has rigorously evaluated the current gTLD string of characters'
societal value, utilization purpose, and use in an organization's
operations. At its International Public Meeting held in June 2008, however,
ICANN approved the relaxation and liberalization of the new gTLD system
adoption rules. Following this meeting, a number of disputes arose
surrounding whether the entry procedures were fair and adequate, and it was
expected that the new gTLD system would commence registration application
within 2010 at the earliest. The new gTLD system is expected to allow a
company name, brand name, geographic region, or service type to be used as a
gTLD within website and e-mail addresses. 

Along with its expanding global business activities, Canon will continue to
provide online information and services to its users, consumers, and other
stakeholders, across the world's countries and regions. With the adoption of
the new gTLD system, which enables the direct utilization of the Canon
brand, Canon hopes to globally integrate open communication policies that
are intuitive and easier to remember compared with existing domain names
such as "canon.com." Canon has made the official decision to begin necessary
procedures to acquire ".canon" upon the introduction of the new system.
Following approval for the new gTLD system, which is expected to take place
after the latter half of 2011, Canon will make full use of the new domain
name to increase the convenience and effectiveness of its online
communications.