Re: [council] Audiocast follow-up

[Stéphane Van Gelder <stephane.vangelder@xxxxxxxxx>]

Thanks Marika.

We should check back on these numbers after a few meetings with the audiocast. 
These first numbers (5 users "including a number of staff") don't seem to 
justify spending even the lowly sum of 60 bucks. But we need to give this new 
system a chance as I'm sure not many people know it's available yet.

Stéphane

Envoyé de mon iPhone4

Le 26 juil. 2010 à 10:01, Marika Konings <marika.konings@xxxxxxxxx> a écrit :

> Dear All,
> 
> In follow up to the discussion on the audiocast, please find below the 
> scrubbed data on the number of times recent Council meeting recordings have 
> been accessed. Please note that some of the numbers may have increased if the 
> clips were accessed in the intervening time (underneath you will find the 
> original email with the ‘unscrubbed’ data). 
> 
> In relation to the question of costs, we estimate that the cost of the 
> current solution (automated audiocast stream via web-site) is $0,50 per 
> minute which covers the expenses for the phone line, server and bandwidth. 
> This would mean a cost of $60 for a Council meeting of 2 hours. For the 
> record, during the last meeting the maximum number of participants at the 
> same time in the audiocast was 5, which included a number of staff members 
> who confirmed that the system worked as intended and the audio quality was 
> good. In addition, several other members in the community provided similar 
> comments. The audiocast information for the next meeting has already been 
> included in the agenda details, which is expected to result in an increase in 
> the number of participants. Our intention is to keep a record of the number 
> of individuals that access the audiocast so that the Council can evaluate 
> those data going forward.
> 
> Please let me know if you have any further questions.
> 
> Marika
> 
> Scrubbed data:
> 
> http://audio.icann.org/gnso/gnso-council-20100107.mp3 [339]
> http://audio.icann.org/gnso/gnso-council-20100128.mp3 [309]
> http://audio.icann.org/gnso/gnso-council-20100218.mp3 [251]
> http://audio.icann.org/gnso/gnso-council-20100401.mp3 [310]
> http://audio.icann.org/gnso/gnso-council-20100421.mp3 [310]
> http://audio.icann.org/gnso/gnso-council-20100520.mp3 [220]
> http://audio.icann.org/gnso/gnso-council-20100610.mp3 [145]
> 
> Nairobi Open Council:
> http://audio.icann.org/meetings/nairobi2010/gnso-open-council-1-10mar10-en.mp3
>  [260]
> http://audio.icann.org/meetings/nairobi2010/gnso-open-council-2-10mar10-en.mp3
>  [257]
> http://audio.icann.org/meetings/nairobi2010/gnso-open-council-3-10mar10-en.mp3
>  [252]
> 
> Brussels Open Council:
> http://audio.icann.org/meetings/brussels2010/gnso-council-open-23jun10-en.mp3 
> [101]
> 
> 
> On 15/07/10 08:44, "Marika.Konings" <marika.konings@xxxxxxxxx> wrote:
> 
> Dear Adrian,
> 
> Apologies, but as the information in relation to mp3 recordings has to come 
> from MDR, there is some delay in our response. Below you will find the rough 
> statistics for recent calls. These are rough as they have not yet been fully 
> scrubbed to eliminate crawlers like Yahoo, Google etc. -- which are not 
> genuine users accessing the recordings. Please let us know if you have 
> further questions or would like to receive further details.
> 
> With best regards,
> 
> Marika
> 
> Recurring monthly calls:
> http://audio.icann.org/gnso/gnso-council-20100107.mp3 [341]
> http://audio.icann.org/gnso/gnso-council-20100128.mp3 [311]
> http://audio.icann.org/gnso/gnso-council-20100218.mp3 [237]
> http://audio.icann.org/gnso/gnso-council-20100401.mp3 [296]
> http://audio.icann.org/gnso/gnso-council-20100421.mp3 [296]
> http://audio.icann.org/gnso/gnso-council-20100520.mp3 [207]
> http://audio.icann.org/gnso/gnso-council-20100610.mp3 [133]
> 
> Nairobi Open Council:
> http://audio.icann.org/meetings/nairobi2010/gnso-open-council-1-10mar10-en.mp3
>  [77]
> http://audio.icann.org/meetings/nairobi2010/gnso-open-council-2-10mar10-en.mp3
>  [243]
> http://audio.icann.org/meetings/nairobi2010/gnso-open-council-3-10mar10-en.mp3
>  [238]
> 
> Brussels Open Council:
> http://audio.icann.org/meetings/brussels2010/gnso-council-open-23jun10-en.mp3 
> [101]
> 
> 
> On 15/07/10 01:44, "Adrian Kinderis" <adrian@xxxxxxxxxxxxxxxxxx> wrote:
> 
> I’ll ask my question a different way;
>  
> Chuck, can you please ask staff to find out how many times the mp3 recording 
> has been downloaded previously (month to month)?
>  
> Also, has anyone done a study of success for the implementation of the 
> audiocast to determine its ROI? Will it be seen as “valuable” if 50 people 
> listen in? 25? 5? 1? At what point do we consider the cost and effort 
> outweighs the perceived value?
>  
> In my business, I try to only implement initiatives after determining demand 
> and setting success criteria. 
>  
> So a good start may be;
>  
> -         Why are we performing this initiative?
> 
> -         What are hoping to achieve?
> 
> -         How much will it cost?
> 
> -         How will we define success?
> 
> -         How will we measure success?
> 
>  
> It is never too late to apply these type of questions....
>  
> 
> Adrian Kinderis
> 
> 
>  
> 
> From: owner-council@xxxxxxxxxxxxxx [mailto:owner-council@xxxxxxxxxxxxxx] On 
> Behalf Of Marika Konings
> Sent: Thursday, 15 July 2010 5:37 AM
> To: Council GNSO
> Subject: [council] Audiocast details
> 
> Dear All,
> 
> The audiocast for tomorrow’s GNSO Council meeting will be available from 
> http://stream.icann.org/gnso/. Please do note that this is a trial so it 
> might not be perfect (yet). We would, however, appreciate any feedback you, 
> members of your stakeholder groups / constituencies or others participating 
> have on the audiocast so we can take it into account going forward.
> 
> With best regards,
> 
> Marika 
> 
>